Someone commented recently on a blog (I think it was TA) that we seem to take better care of ourselves when we are working out a lot; we cleanse/tone/moisturise, we brush our teeth vigorously, and generally treat our bodies a bit better. I suppose it's all part of the same basic wish to keep our bodies in good working order, but it's also a very caring thing to do for ourselves. The idea of eating healthily and working out often gets side-tracked by the idea of improving body image and the fact that it's actually a nice thing to do for ourselves can get forgotten.
As a direct contrast, binge eating or "comfort" eating is a distinctly unhealthy and potentially a damaging thing to do our bodies, and is usually born out of fear rather than love. Our society seems to be all about how we're "worth it", all about pampering ourselves and having exactly what we want, when we want it. But even when I'm "treating" myself, I know that I'm not actually doing the right thing for my body, and that I will pay the price later whether it's emotional or physical.
So, I am going to take care of myself, not because I am suffering with serious body image issues at the moment, but because I deserve to be taken care of. I deserve good things.